The Pakistan Super League has been moving in the right direction ever since the draft took place and now every team has now planned a rigorous marketing campaign in order to effectively promote their franchise before the all important tournament began.
The Lahore Qalandars were on a high yesterday as they took their campaign into the next gear by officially launching their logo, kit and theme song.
The night was properly planned and was televised live on a local sports channel in Pakistan. Many singers including Nabeel Shaukat Ali, Pappu Sain, Ali Sethi and Israr were part of the event as they performed in an exciting concert and entertained the massive crowd that had come to see them.
The owner of Lahore Qalandars Mr Fawad Rana was also present on this auspicious occasion and he thanked all the people who were part of this massive investment in Pakistan.
— Lahore Qalandars (@lahoreqalandars) January 3, 2016