The revolutionizing of cricket, T-10 League that started 14th December-17th December 2017, at Sharjah Cricket Stadium was an exciting treat for all cricket fans, bringing forward multi-talented star performers from across the globe, some nail-biting moments, impressing the crowd and setting steaming records with highest strike rates to date.
As the finest cricketers glided with roaring performances on the field, The T-10 cricket league breaks the viewership records on Digital by locking 2.8 Million live stream views, the stats for digital presence online underwent a noteworthy elevation compared to 1.1 Million views during Independence Cup with 93.67% from Pakistan that speaks the success of the event itself. Advertisers flocked to capitalizing on this new format with placements on both TV and digital stream.
T10 league is already a trendsetter since it is the shortest and the fastest game in the cricket history, and now it holds the viewership record on digital. The cricket sport is one of the most popular games in the world, and the cricket supporters have accelerated this quick and enjoyable 90-minute format that includes both local and international cricket supporters.
Every major sports match seeks to embellish viewing figures. The most eyeballs for any given sport reached over weekends. T10 Cricket League has maximized the viewership over the weekends and the most exciting factor is this shortest fun-filled version of cricket lasts only 4 days.
The unique 10-overs cricket tournament featured well-known international players at the Sharjah Cricket Stadium. With crowd pullers like Boom Boom Afridi, Sehwag, Hassan Ali, Tamim Iqbal, Chandimal, Shakib-ul-Hasan, Eoin Morgan, Plunkett, Bravo and many more – the upsurge of enthusiasm and energy was already there. The key highlight of the event, however, was the star power – celebrities like Abrar-ul-Haq, Adnan Siddiqui, Bipasha Basu, Fahad Mustafa, Humayun Saeed, Humaima Malik, Kapil Sharma, Kriti Sanon, Mehwish Hayat, Mawra and Urwa Hocane, Sohail Khan, Sushmita Sen, Zarine Khan & many more.
Furthermore, the absolute pleasure was that the star-studded T-10 series did not belong to a specific region but rather was a communal tournament to celebrate cricket at its best, bringing nations together.