Indian cricket captain, Virat Kohli has dethroned the Bollywood superstar Shah Rukh Khan as India’s top-ranked celebrity brand with a brand value of $144 million as compared to King Khan’s $106 million.
“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli,” told Varun Gupta, Duff & Phelps Managing Director and Region Leader – India, Japan and Southeast Asia.
Duff and Phelps are a global valuation and financial advisors, according to them, Kohli has become the top choice for brands to attract their audience.
“Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” they added.
Aviral Jain, the Director of Duff & Phelps stated that Bollywood celebrities have always ruled the top fifteen celebrity brand, however, sports personalities are now giving them a tough a competition.
“While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15,” he stated.