The International Cricket Council (ICC ) has announced that they have formed a new partnership with famous company Nissan in a deal that stretches over eight years and will end in 2023.
ICC Chief Executive David Richardson said (via icc-cricket.com)
“The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC’s global events.
“We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support.”
Roel de Vries, Corporate Vice President and Global Head of Marketing and Brand Strategy of Nissan Motor corporation, said: “Innovation that excites is what Nissan does, and as partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global trophy tour, the flag bearer programme and new live event experiences.
“We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
Nissan has sponsored many world sporting events but this is the first time that they will be involved in a major ICC event.