A study by the University of Sheffield and Nottingham University Business School has revealed that spectators are not interested in one side ODI matches and they prefer drama over quality in an ODI matches rather than predictable results.
According to a report published in Press Trust of India the findings were based on detailed analysis of data of 35 years which has indicated that fans are more interested in matches that go down the wire and even matches between minnows are prefered as they are closely fought.
The Co-author of the study Dr Ian Gregory-Smith of the University of Sheffield’s Department of Economics made it clear the upcoming World Cup of 2019, which will be hosted by England and Wales Cricket Board, will need proper planning and structure if the organizers want to make it a success.
“The organisers of the World Cup face a significant challenge over one-sided matches. If the tournament is to be a success then careful thought must be given to its structure, because consumer appetite for predictable fixtures is undoubtedly limited.”
The ICC has decided to reduce the number of sides in World Cup to 10 which is four less than the teams which participated in 2011 and 2015. Professor David Paton of Nottingham University Business School stresses on the importance of having minnows in World Cup and he reinforced his point by saying that fans also want to see them play according to their study.
“There isn’t necessarily a problem with having minnows at the World Cup. If two of the smaller nations were to play each other, for example, then they ought to produce a close contest which, according to our findings, is what fans want to see.”