PCB announces Sami Ul Hasan as Director of Media and Communications


The Pakistan Cricket Board (PCB) today confirmed that Sami Ul Hasan has been appointed as Director of Media and Communications following through a recruitment process and in line with its service rules. He will take up his position early next year after completing his notice period with the International Cricket Council where he is working as the Head of Media and Communications.

Sami, 51, has more than 30 years of experience, including 16 years as print and electronic journalist, and 14 years as communications and media operations expert with the elite cricket organisations.

He started his professional career in 1988 as a Sports Reporter, before joining the PCB as its General Manager – Media in 2002. He headed sports desks of two private TV news channels between 2004 and 2006 and then teamed up with the International Cricket Council in Dubai in September 2006.

During his time with the ICC, Sami was also involved in the planning and delivery of media operations at three men’s World Cups, three women’s World Cups, six World Twenty20s, four Champions Trophy events, besides a number of other age-group and development tournaments.

PCB Chairman Ehsan Mani said, “Sami is a well recognised and respected figure in the world of cricket media. The PCB looks forward to benefiting from his vast experience and knowledge so that we can improve our external communications and public image. We also expect him to be integral in bridging gaps with the local and international media.”

“This appointment is aligned to the PCB’s policy of introducing transparency and meritocracy in its administration by attracting the best available professionals so that we can work collectively to enhance the profile and image of the sport as well as the organisation.”

Sami thanked the PCB and the ICC. “I am thankful to the PCB for providing me with a second opportunity to work at the Gaddafi Stadium. I look forward to  teaming up with some extremely talented and passionate people in the PCB as we brace for new and exciting challenges”

He further added, “I would also like to thank all my colleagues and peers at the International Cricket Council who have helped and supported me during my 12 years in Dubai. It has been an amazing journey and I feel privileged to have been part of a committed and enthusiastic group of professionals.”