PCB collaborates with Facebook to bring PSL 6’s live action for global fans

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Lahore: The Pakistan Cricket Board (PCB) has collaborated with Facebook to bring the live-action of Pakistan Super League (PSL) season six for the global audience via the platform’s Paid Online Events.

PCB will monetize the matches through Facebook Paid Online Events where fans will have to pay a nominal one-time sign-up fee to access the live broadcast. The broadcast can then be watched anytime.

“The online events will be accessible globally except in the USA, Canada, Caribbean, United Kingdom, Australia, New Zealand, Sub Saharan Africa, the Middle East, Afghanistan, India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives; where the PCB has existing rights agreements with international media partners,” PCB said in a statement.

PCB Head of Broadcast Rights and Business Development, Shoaib Naveed: “Providing fans ease of access and enhancing the viewership of Pakistan cricket globally is a main feature of our broadcast strategy and part of the PCB overall Digital Transformation aims.

Facebook in past has worked with PCB to build various on-platform business opportunities and safety aspects for their players.

In March 2021, Facebook hosted a training program for the Pakistan women’s national team to help them understand and unlock the value of online presence, along with safety measures.

Link for PSL 6 Livestream on Facebook Event Page is available here.

Also read: PSL 6: Preparations at Sheikh Zayed Stadium are in full swing

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