Dubai: The International Cricket Council (ICC) has revealed that Women’s T20 World Cup 2020 became the most-watched mega event in women’s cricket history.
The event had already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women’s cricket event, which was the ICC Women’s Cricket World Cup in 2017.
These figures make it the second most successful ICC event ever after the ICC Men’s Cricket World Cup 2019 and that trend continued via broadcast with the final achieving record viewership worldwide.
It must be noted here that Australia won the Women’s T20 World Cup 2020 at home soil by defeating India in the final. The title decider recorded a massive crowd, 86,174 people were in attendance at Melbourne Cricket Ground (MCG).